Services
For you on the go: With us you receive exactly those service areas that you need. Not more but also not less!
Services
For you on the go: With us you receive exactly those service areas that you need. Not more but also not less!
Consultation
Communication is a service. It’s not about “pressing our stamp” on you, but about understanding your products, services or concerns and implementing them exactly as you want them or how it is received by the target group. Customer contact is a matter for the boss, which is why only management staff take care of direct contact with you.
Concept
We create concepts, strategies and plans – use us where you no longer know what to do or where you want to delegate your marketing tasks to devote yourself to other tasks. As pieces of the puzzle, we are happy to put ourselves in exactly the place where you want us to be.
Creation
We take care of the perfect implementation of your advertising material. Be it the design of a new logo or the design of your printed matter or new website. In addition to our own creative staff, we work with specialists all over the world. So we always have exactly the ideal style and those design specialists at hand who know best how to implement your individual implementations.
Realization
We implement communication. From the new corporate identity, to daily internal or external printed matter, to company apps or database-driven websites. But also the content of your social media activities. We create content that is customer-specific and especially for you.
Design
Design
From scribble draft to final artwork.
Sometimes it is a long way from the first idea to the finished stationery and final layout. We know how to implement your or our ideas perfectly. In this way, your company appearance, your brochure or advertising message will be unique and will reach the desired target group directly.
The idea.
At every beginning there is an idea; a flash of inspiration that needs to be captured and caught. However, only the best ideas are worth pursuing.
Planning & Drafting.
In a second phase, the ideas are first implemented in the head, later also as a scribble or as a draft on paper. It doesn’t matter whether a new logo or a company appearance is to be developed, or whether a website is to be redesigned; The process is always very similar.
Implementation.
Usually only two or three out of dozens of ideas make it into the implementation phase. Only now are desktop publishing or techniques used for the final illustration and presentation.
Results.
If a company or a product has perfect “branding” or an optimal brand image, the desired results and goals can be achieved. We support you in every phase – be it a new launch or a relaunch.
Branding.
A brand must be built seriously from the very beginning. Strict compliance with a design manual is only one aspect. From the mission statement, internal and external communication to behavior in social media channels, everything that has to do with communication today is part of a successful brand image.
Holistic Appearance
Digitization has not stopped at the graphics and communications industry either. Today, a simple logo can be made for as little as a few dollars at 99designs or through Fiverr. We also use such digital platforms in some cases – above all to pick up new ideas and start design implementations with a wide selection. The results are often “okay”. But there is more to a professional application!
Corporate design involves more than just a logo
A professional company appearance usually includes something more than just a logo. Even for a small company, it is worth preparing a minimal corporate design manual. This shows exactly how and where a logo can be placed, which colors go with it and which fonts should be used. In this way, a guideline for all means of communication in your company is defined with simple means.
Many communication agencies and consultants first try to sell a new image to a new customer. This is an extremely attractive job that is often associated with many follow-up orders. However, if a logo has been implemented and introduced in good quality – we act according to these principles – the world does not always have to be reinvented. Sometimes a small, gentle redesign is enough and a fresh breeze is already blowing through all the new printed matter and the website.
Web
Web
We create websites.
The development on the Internet has been rapid in recent years. Fortunately, the World Wide Web has now reached a point in the past few years where there are almost no limits to design, functionality and applicability. Entire workflows can already be outsourced to a database-driven web solution and the “cloud” replaces some internal servers.
Responsive.
Since Google announced in 2015 that non-responsive websites will be given less attention, it has been taken for granted that a website should be structured in such a modular way that it can be displayed optimally on a wide variety of devices. A challenge! Structure, image representations, menu navigation, text breaks are treated individually in the different browsers or on the end devices.
Corporated.
A company image or a corporate identity or corporate design of a company must of course also be reflected on the web. A user should recognize from the first second which company, club, association or brand he is with. An integrated corporate web is now possible and a matter of course right through to social media.
Adaptable.
After completion, a website should also be able to be managed by the owner of the site himself. Fortunately, the tools are very easy to use today. It is often even easier than creating a form letter with Word and Excel. Of course, we can also take over the entire content management on your website if you wish.
Cost Efficient.
A classic website can no longer cost tens of thousands of francs today. Today we mainly create websites with WordPress. Around 25% of the websites on the World Wide Web have already been created with WordPress. We also use thousands of design templates. This means that an individual web solution tailored to you can be created efficiently and nonetheless.
A company without a website does not exist!
Websites, but also the associated social media, have become indispensable in the business world and are an integral part of all current communication planning. They are the business card of every company.
Where a customer used to look up a contact address in the phone book, the same query is now simply entered into Google. Of course, it would be devastating if the competitor’s phone number or e-mail address was found before one’s own company, simply because the website does not correspond to the latest technology.
Around a third of all websites worldwide are created with WordPress!
Customer wishes and the criteria for a website have changed significantly in recent years. In the past, you just wanted to be present. Today it goes without saying that a shop including credit card connection, a blog and the integration of moving images or music are also part of the website.
We usually design new websites on the basis of WordPress. This allows customers to quickly and easily add new information to the website themselves, if desired. Of course, our customers are trained and instructed accordingly. You also don’t have to decide on a shop, a news blog or the integration of social media at the start of the project. Thanks to WordPress, such elements can also be easily implemented and added later without reprogramming the entire website. This eliminates repeated basic costs. There are also no recurring fees for external updates, as customers can often do this themselves. But of course we are also available here with a “full service”. The customer decides for himself which type of cooperation is to be used.
Security thanks to maintenance update subscription
Although our websites are usually managed by the customers themselves after completion, we recommend a maintenance subscription. An up-to-date website is therefore more secure against hostile attacks!
With a regular or at least annual maintenance update, you ensure that your website is always up to date and works with the latest plugins.
And if it does happen: hopefully well insured!
If, despite all security precautions, your website was the target of an attack: keep calm. Restoring a previous version from a backup copy takes little effort when you’re perfectly protected. And today even many insurance companies offer cyber insurance that insures such recoveries and even loss of earnings. Check it out with your trusted insurance advisor.
Protect yourself and your information!
The issue of security is playing an increasingly important role on the Internet. Above all, the ever-present and increasing security risk from cybercrime is a headache for many entrepreneurs as well as private website operators. Deal with it from the very beginning!
More and more sensitive data is transmitted via online communication. Company data is often completely outsourced to the cloud. This data must be protected against unauthorized access. Even if you don’t have the security of a bank, there are a few basic rules that will already make your website and your data much more secure:
Content
Content
Texts.
A text must say something! We formulate and communicate clear messages. There is hardly a topic that has not already been written about. We are happy to read up on your industry or products in order to then create the perfect texts for your company, for your advertising message or for your product.
Pictures.
A picture says more than a thousand words. In various image databases, images and videos can now be purchased for little money. Exclusive pictures or individual film recordings are of course “customized” with a suitable photographer or film team and created especially individually for you. We will find the right picture for every topic!
Illustrations.
There are situations where a photo is not the appropriate means of representation. In this case, we use graphics, Photoshop montages or specially created illustrations. There are hardly any limits to presenting what you want exactly the way you want it.
Marketing and communication for the gastronomy.
A perfect restaurateur has to pamper the guests and conjure up (or have) the perfect dishes on the plate. But in order to attract new customers, it takes a little more than just letting a good smell flow from the ventilation system into the neighborhood. In order to successfully run a restaurant business, all communication registers must be pulled out today.
Newspapers and magazines are passions
A perfect restaurateur has to pamper the guests and conjure up (or have) the perfect dishes on the plate. But in order to attract new customers, it takes a little more than just letting a good smell flow from the ventilation system into the neighborhood. In order to successfully run a restaurant business, all communication registers must be pulled out today.
How should SMEs use social media: trend or market change?
“Social media” – the magic word of the 21st century has long since found its way into offices. Already Xing today or liked a post or geTik-Tokt? The language of social media should not only be reserved for kids and teens. Rather, these are modern communication platforms today that need to be used and can be used! Success comes to those who use all communication platforms and don’t close themselves off to new things. The distribution and sales channels are breaking new ground today, and the following applies here: Don’t miss out on jumping on the bandwagon and benefiting from it. Unfortunately, it is no longer enough to simply maintain a nice website or web shop online. It all comes down to the right networking. In every industry and in all areas, social media can contribute to your success. Be open to new things and show willingness to change, better today than tomorrow!
Know and find target groups and clean up your own mailing list!
Just a few years ago, a salesperson or sales representative was only as good as his mailing list. Only those who meticulously tracked their contacts knew who had which hobbies, how many children or which partner – they acted as a likeable “friend” and could pick up the orders in a more targeted and easier way. Little has really changed since then. Because today it’s actually still exactly the same. If you know your contacts, you score faster and easier.
Social media strategy: First clarify questions!
For companies, especially for SMEs, social media can work wonders – not least in marketing. Many companies can achieve greater brand awareness, see increases in sales and it can even create new markets and market potential. Above all, business on the Internet will be boosted.
But for a well thought-out social media strategy, it is important to clarify the basic questions in advance: Which networks should be used?
Identify target audience!
Determining the target group is at least as important as asking about the goals. Determine the group you want to target and how you will target them. The first-name form is also not necessarily the right form of address for a company in social media. Decide in the classic way based on demographic characteristics, but also based on interests and socio-demographic criteria.
Here, a distinction can already be made between which target groups should receive which contents.
Set thematic priorities: What should be communicated?
Have you answered the previous questions about business goals, target audience and network selection? Now deal with the topics that you will be communicating.
Stay as close to your product or service as possible. Collect topics that could be of interest to your target group on an ongoing basis. What distinguishes you from the competition, which new staff do you have, which milestones have you reached and will you still reach? Collect internally and externally, keep your eyes open and let your employees collect every snippet in a common pool that could be used for communication at some point.
But it’s no good if you, as a bike dealer, post the latest used bikes every day. After just three to four days, people will no longer appreciate it. There are also customers who recently bought a new, expensive bike from you. They don’t want to see any second-hand offers and notice that it could also be cheaper!
Determine social networks.
The variety of social media platforms is almost beyond grasp. There are special platforms for many industries and niches that need to be recognized and occupied.
Which networks are important to achieve the company goals and your target group? Where are your customers, suppliers, employees? Watch where your competitors are.
In the b2c area (business-to-customer), a large number of the target group is still reached via Facebook, but this platform is not mandatory for b2b (business-to-business).
In addition to Facebook, platforms such as Twitter, Instagram and YouTube, but also the networks Xing and LinkedIn can certainly be observed. These mostly include industry-specific platforms. Define the networks that are relevant to you and that you want to use, and above all inform all employees how which networks should be used. Work out specific rules of conduct for this (e.g. how the company should be defined as an employer on XING, which topics can be posted on Facebook and by whom).
Planning the topics
Especially when you start social media activities, it is important that you regularly delight your target group with content. Before starting, a multi-week topic plan should be drawn up. An editorial plan for the fan page helps with the start and with the coordination of the various contributions. You can always slide in the latest news, so you also have topics that you can use when the news is sluggish. This ensures that you always have an item at hand and never have to improvise. A mix of updates also helps. Be it blog posts, specialist articles, press releases, case studies, media reports, images, videos or e-books.
Attention: Switzerland is not Germany or the world!
Many tips and strategies for building social channels come from Germany, but also from many English sources. Please note that these markets are always at least 10 times larger than if your target group was exclusively in Switzerland. Of course, this makes building the social channels correspondingly slower and more cumbersome. Unfortunately, a test target group for us is sometimes the entire target group, so all the great success stories from Germany or the English-speaking world cannot always be interpolated for the Swiss market.
Why reviews on the Internet are becoming increasingly important!
Unfortunately, a good website, attractive offers and some search engine optimization are no longer enough to stand out from the crowd on the Internet. Positive reviews on TripAdvisor, Google or other platforms make the difference.
Customer reviews are positive as well as negative comments that an internet user can leave about a company and their experience with the services. With so many competitors online, your customers’ reviews can make all the difference. Customers often use the reviews as a reference to make a final choice about where or what to shop.
Your own YouTube channel!
YouTube is the entertainment medium number 1 of today’s computer generation. There are millions of films and movies on this platform, which were often produced unprofessionally. With high-quality films, you can quickly stand out from the crowd and make optimal use of the popular communication channel.
There’s almost nothing that doesn’t already have instructions on YouTube. Be it the latest cup cake recipe, how to learn the guitar riffs from Led Zeppelin or how the plants in the garden thrive best. So why not use this medium for your own company?
Print or e-mail newsletters
There are many advertising stop stickers on mailboxes that protect against advertising. In email marketing, this is the spam filter that is designed to suppress an unwanted message. We all know that our mailboxes are full of newsletters and offers of all sorts – often from the most dubious sources. Of course, you can reach a multiple of your customer potential immediately and more cost-effectively with e-mail marketing. But how many mailings do you send yourself to the “virtual waste paper” or SPAM folder after a fraction of a second and, in the worst case, your domain ends up on a spam list. We know how professional email marketing is done and automated!
Successful email marketing is a major challenge for a company. It costs next to nothing to simply send a campaign email to a million addresses. But does that bring the desired sales success or just an entry in the provider’s “blacklists”?
